Business Plan – Glossary

Before you start creating your business plan you should know a few relevant terms.

This section prevents losing time doing research all over the Internet. We collected and compiled important terms and information, so you can start writing your business plan immediatly and without frustration.

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Breakeven

Every respectable business plan glossary needs one article: Breakeven. So let's take a look at one of the most important aspects of your startup.
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Capital Requirements Definition

Capital Requirements

We show you how to calculate your capital requirements with your costs. Investments, founding expenses and your start up phase are all taken into account.
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Competition

Competition is an important part of the market. We are going to show you, how to analyse your market and use the knowledge to your advantage.
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Costs

Costs are directly related to the production of the product, whether goods or services, to accurately measure the expenses.
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Customer Benefit

Customers needs and benefits are totally tied. This need determines which product or service the customer buys.
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Entrepreneur

Hi, I am an entrepreneur. Am I? Why? What makes me an entrepreneur? Well, more than the urge to open your own business, there are many factors that involve being an entrepreneur.
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Founding Expenses

Which founding expenses will you face besides commercial registration? We will show you what you need to get your startup up and running.
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Funding

We will tell you everything you need to know about the different funding methods and why the funding-mix is so important fo your startup.
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Accounting Liquidity

Liquidity

Liquidity measures the ease with which an individual or company can meet their financial obligations with the liquid assets available to them.
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Market Analysis

A market analysis refers to the attractiveness and the dynamics of a market within its industry. Describing and analysing the market for your product or service will help to know if your idea is viable or not.
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Price

Picking the right price for your product is not easy. To help you, we put together a step-by-step guide to calculating prices in your business plan.
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Profitability

Without profitability the business will not survive in the long run, so measuring current and past profitability and projecting future profitability is very important.
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Revenue

We are going to show you how to calculate the price of your product or service and what you will have to keep in mind when creating a revenue projection.
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Sales Channels

Through your sales channells you make sure your product reaches your customers. We tell you what is important when it comes to choosing sales channels.
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Startup Team

Founding as a startup team offers both challenges and advantages. We are going to show you, how to handle this unique situation and come out on top.
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